SECTION 01: OVERVIEW

A practice across brand, product, and place.

The work spans AI-powered software, enterprise retail campaigns, and custom homes built piece by piece. The throughline isn't the discipline. It's the thinking, and the willingness to ship.

Generation is becoming free. Taste, judgment, and editing are what compound. The projects below are the argument.

Field Brand Product Place

Author Jeremy Prasatik Active Since: 2002 Status: Practicing

Classification Product Design Full-Stack Engineering Brand Strategy Creative Direction Interior Design

A.R.C. AI home inventory appSally Marketing OS
SECTION 02: DATA VISUALIZATION

Twenty-four years. Thirty-two projects. One timeline.

Apps, campaigns, and rooms mapped chronologically by impact, sized by scope, colored by domain.

Field Data Visualization Career Index

Span 2002 — 2026 Projects: 32 Status: Live

Classification Bubble Chart Time Series Multi-Discipline

Abstract

Two and a half decades collapsed into a single chart. Thirty-two projects positioned by year, sized by their impact relative to the rest, colored by which of the three practices they belong to.

No filters. No groupings. The shape of one career's output, plotted continuously.

2002 — 2026
32 projects · 20+ disciplines
Size = impact · Position = chronological
Data Visualization
March 2026
2002200420062008201020122014201620182020202220242026Nordstrom EarlyIvy ParkNordstrom FrameworkNordstrom PersonalizationNordstrom CMSA.R.C.Sally Portal
Digital & Brand
Campaign
Interiors
Product & Eng
Identity
Systems
reckon.house

Principles

Function. Detail. Endurance.

Three filters every project runs through. The first asks whether it works. The second asks whether it's right. The third asks whether it survives.

Range is the practice.

A campaign, a kitchen, and a software product share patterns. Working across all three sharpens the work in each. The disciplines are not separate.

Aesthetic intelligence.

Generation is becoming free. Taste, judgment, and the willingness to throw work away are what compound. The premium is in the editing, not the first draft.

Brand. Product. Place. Concept through launch.

SECTION 04: PRACTICE

The work of Jeremy Prasatik.

Three practices. Twenty disciplines. Digital, branding, and interiors — each complete on its own, each made stronger by the others.

Studio Reckon House Multi-disciplinary

Founded 2002 Location: Texas / Anywhere Status: Open for projects

Classification Digital Branding Interiors

Abstract

One studio, three practices, no handoff. Apps that ship. Brands that hold up. Rooms people actually live in. Designed and built by the same hands from concept through production.

The chart below shows the full range, plotted as a web. Disciplines at the center, skills in the middle ring, tools and methods at the edge. Every node connects.

DIGITAL EXPERIENCES & SOFTWAREBRANDING & CREATIVE DIRECTIONINTERIORS & FABRICATIONReact / Next.jsTailwindOpenAI APIComputer VisionLLMsFramerWebflowReplit / V0SplineArt DirectionVoice & ToneTypographyColor SystemsAfter EffectsMidjourneyCustom LoRASocial GridsEmail ArchSpace PlanningFF&EMillwork DesignMaterial SelectionOn-site DirectionPop-up / RetailFabricationFull-Stack EngAI IntegrationSystems DesignProduct StrategyRapid PrototypingNo-Code ArchBrand StrategyCreative DirectionVisual Identity3D & MotionGen. ImageryContent SystemsInt. ArchitectureFF&E SourcingCustom FabricationInstallation MgmtExperientialDIGITALBRANDINGINTERIORSRHSRING INDEXDisciplineSkill / PracticeTool / MethodDISCIPLINESDigitalBrandingInteriors

Services

Product Design

Full-Stack Engineering

Brand Strategy & Identity

Creative Direction

Interior Design

Stack

Next.js React TypeScript

Supabase Vercel

Figma Framer Webflow

Claude GPT Midjourney

Active Since

2002 — Present

Strategy and execution don't take turns. They run at the same desk, in the same week, on the same project.

Engagements range from a single mark to a full platform to a custom home. The work ships, and it holds up after.

Contact

hello@reckon.house

214.697.4578

IG @reckonhousestaples

Texas / Anywhere